Studio Dossier is a boutique business delivering a personalised service for contemporary furnishing throughout Australia.
We wanted to invent a modern, fresh and clean identity, that would compliment different styles of furnishing whilst also capturing Studio Dossier’s personality. The stacked logo was inspired by the imagery that comes to mind when hearing the word dossier – A person eager to learn, surrounded by stacks and stacks of books on his desk, he is researching, creating and inventing.
Through exploration, experimentation and collaborative brainstorming we began dissecting the logo pulling out elements to make strong symbols for additional branding elements. With the strong and bold logo form we were able to extend the branding to form graphic shapes similar to the furniture and patterning that provides a striking contrast to the print collateral.